Most Common Questions

You can determine your marketing needs by doing market research and/or conducting surveys to have a definite idea of what your target audience’s age, gender, job, income size, demography, preferred social media, preferred payment method and more. By knowing these details, you can determine your marketing needs and start a well-informed marketing plan or campaign.

Digital marketing advantages range from increased brand awareness and credibility, to improved online visibility, better customer engagement, and better conversation rates.

Yes! Digital marketing is important for small businesses just as much as it is important for big companies. Through digital marketing, small businesses can improve their online presence, increase their sales, and learn customer behaviour–opportnities that can help their small business grow.

Websites need Search Engine Optimization (SEO) to ensure online visibility and traffic. In a nutshell, the more optimized your website is the more likely you’ll turn up as one of Google’s top search results. SEO also makes your website look healthy when Google crawlers inspect it, which means Google will more likely consider you as a credible site.

Offline and online marketing are both continuous processes because stopping any marketing activity can make your branding suffer. Stopping digital marketing activities can cause your online visibility to pummel down, which would could negatively affect your sales and your business as a whole.