Trust is borrowed first
Filipinos buy from brands they trust, and they trust the voices they already follow. A launch that skips local creators, communities and media is a launch nobody hears.
Launch in the Philippines like a local, not a tourist.
Breaking into the Philippines takes more than a translated ad and a hopeful press release. We give foreign brands a ready-made launch crew that knows this market because it’s home.
Why the Philippines is different
A market that rewards brands that act local.
The Philippines is one of the most social, most connected and most brand-loyal audiences in Southeast Asia. It is also one of the easiest places to get wrong from a desk overseas.
English is only half the language
Your audience switches between English, Filipino and Taglish mid-sentence. Copy that sounds translated reads as foreign, and foreign reads as “not for me.”
7,641 islands, many audiences
Metro Manila is not the whole market. Luzon, Visayas and Mindanao each have their own media habits, dialects and buying power. We plan for all three.
The market in numbers
98 million people online, and nearly all of them social.
83.8% of Filipinos use the internet, and 99.2% of internet users aged 16 and over use social networks every month. Facebook reaches 94.9% of them, YouTube 85% and TikTok 82.2%, and Filipinos spend about 1½ hours a day on Facebook and TikTok each.
Sources: DataReportal, Digital 2026: The Philippines. The Philippine digital economy is on track for $36B in 2025 (e-Conomy SEA 2025).
What’s included
Everything you need to launch, under one roof.
Market and competitor scan
Who already owns your category, what they charge, where they show up, and where the gap is for you.
Localized brand messaging
Your story rewritten for Filipino audiences in English, Filipino and Taglish, so it sounds homegrown.
Influencer and KOL matchmaking
A hand-picked roster of local creators and key opinion leaders, plus full campaign management.
PR and media launch
Press outreach and launch coverage in the outlets your customers actually read and watch.
Paid social launch campaign
Facebook, TikTok and Instagram campaigns built to make noise from day one and capture demand.
Launch performance reporting
Clear reporting on reach, engagement, leads and sales, plus what to do next.
How a launch runs
From first scan to first sale.
- 01
Scan
We map your category, competitors, pricing and channels in the Philippines.
- 02
Localize
We adapt your positioning, messaging and creative for Filipino audiences.
- 03
Match
We shortlist creators, KOLs and media that fit your brand and budget.
- 04
Launch
PR, influencer and paid social go live together for one coordinated splash.
- 05
Report and scale
We measure, optimize and plan your next move, locally or across Southeast Asia.
Proof from the field
Jolly Sports: launched, not just listed.
A brand-new business, one month of Facebook and TikTok ads, and a launch that hit the ground running.
“The agency’s proactive communication and deep understanding of the Philippine market were exceptional. Their targeted campaigns brought high engagement and organic growth, helping our brand reach new audiences and strengthen its position.”
Who it’s for
Built for brands arriving from abroad.
- Foreign brands with proven products, ready to sell to Filipino consumers or businesses
- Regional and global teams that need a local crew without opening a local office
- Companies that tried a launch from overseas and want a second, better first impression
Common questions
Do we need our own team in the Philippines?
No. We are your local launch crew, based in Bonifacio Global City, Taguig. Your team stays focused on the business while we run the launch on the ground.
Which languages do you work in?
English, Filipino and Taglish for the Philippine launch. Our wider team also works in French, German, Japanese and Arabic for brands coordinating with headquarters abroad.
How long does a launch take, and what does it cost?
It depends on your category, channels and how big a splash you want to make. Tell us your goals and we’ll send a bespoke plan with timing and pricing.
What happens after the launch?
Many brands keep us on to grow in the Philippines, or move into our Global Expansion Accelerator to scale across Southeast Asia.
Start here
Plan your Philippine launch.
Tell us about your brand and where you are today. We’ll come back with a launch plan, timing and a bespoke quote.
Prefer email? Write to getstarted@twinrams.com.