The field of digital marketing is always changing. If you’re a marketer, a business owner, or a content creator, you need to keep up with the trends and changes. Here are 10 fun and interesting facts to get you updated!
2026 updateThe latest numbers
6.04 billion people now use the internet, 73.2% of the world, and there are 5.66 billion social media user identities. The average user spends well over 2½ hours a day on social and video platforms (DataReportal, Digital 2026). Ad budgets have followed: global ad spend is forecast to reach $1.30 trillion in 2026, and 58% of it outside China goes to Alphabet, Amazon and Meta (WARC).
#1
Sixty-eight percent of online experiences actually begin with a search engine. (BrightEdge, 2019)
#2
The average consumer attention span is only 8 seconds. (Muck Rack, 2020) That’s less than the attention span of a goldfish!
#3
Over 42 % of people will delete an email if it’s not optimized for mobile. (SaleCycle, 2020)
#4
Content with relevant images gets 94% more views than those without. (Quick Sprout, 2015)
#5
YouTube makes up more than 25% of total worldwide mobile traffic by volume. (Sandvine, 2020)
#6
Blogs with 6-13 words in their titles attract the highest and most consistent amount of traffic. (OptinMonster, 2022)
#7
Seventy-seven percent of consumers will choose a brand over a competitor because of a positive experience with the brand’s social media. (Sprout Social, 2020)
#8
Nearly 40% of marketers said that the COVID-19 pandemic impacted their plans to include video in their strategies. (Wyzowl, 2021)
#9
Instagram is the #1 social media platform people use to connect with their favorite brands. (Global Media Consumer Research Study, Platforms by Ipsos Marketing, 2021)
#10
Google Images was created after the search engine received so many searches for Jennifer Lopez’s green Versace dress at the 2000 Grammys.
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