From research to identity
We took HerShift from market research to a full brand identity and go-to-market plan.
Build a brand people remember, trust and choose.
Your brand is the reason a buyer picks you when the price is the same. We define what you stand for, how you look and how you sound, so you’re instantly recognizable in any market.
We work with a handful of brands at a time, so onboarding spots each quarter are limited.
The cost of waiting
Forgettable brands pay more for every sale.
Buyers decide in seconds. A brand without a clear story leaves that decision to your competitors.
71%of consumers expect brands to personalize their interactions
6.04Bpeople online worldwide, 73.2% of the planet
99.2%of Filipino internet users 16+ use social networks every month
Sources: McKinsey & Company, Next in Personalization; DataReportal, Digital 2026 Global Overview; DataReportal, Digital 2026: The Philippines.
What you get
Everything in Brand Strategy Plan
Paint a colorful visual identity that is anchored in immoveable convictions and instantly recognizable by audiences on a global scale.
- Brand purpose, promise and positioning
- Audience and competitor mapping
- Visual identity direction
- Tone of voice and messaging pillars
- Brand guidelines your team can use
- Rollout plan across channels
How it works
From who you are to what they remember.
- 01Discover
Interviews, audit and market context.
- 02Define
Positioning, promise and personality.
- 03Design
Identity, voice and messaging system.
- 04Deploy
Guidelines and rollout across touchpoints.
Proof, not promises
Brands we’ve built from the ground up.
Researchmarket and audience research for a new category
Brandstrategy, identity and product positioning
Websitebuilt and in final verification
Go-to-marketlaunch plan for the Philippine market
Source: Twin Rams client reporting · See HerShift →
Why Twin Rams
Why our brands stick.
Strategy before style
We define your positioning and story first, then design an identity that expresses it.
Built for every market
Your brand is made to travel, with guidelines that work in every language you sell in.
Award-winning leadership
Led by a founder named Outstanding Marketing Leader at Marketing 2.0 in Dubai (2022) and Digital Marketing Leader in the Philippines (2023).
Senior rams only
Every specialist brings at least 5–10 years in the game, backed by an in-house team of 20+. No interns learning on your budget.
12 languages, one voice
English, French, German, Arabic, Japanese, Korean, Chinese, Thai, Malay, Bahasa Indonesia, Filipino and Vietnamese, written by people, not machines.
Limited onboarding
Be the brand they remember.
We work with a handful of brands at a time, so onboarding spots each quarter are limited. Book a free strategy call and we’ll show you what your brand could stand for.