The emergence of social media platforms like Facebook, Instagram, Twitter, YouTube, and TikTok has opened a lot of opportunities for aspiring entrepreneurs to pursue their dream businesses. Today, we see lots of online entrepreneurs showcasing their products and services online through social media–sometimes even without having an eCommerce website.
If you are one of these aspiring online entrepreneurs, here are some quick social media marketing tips for you.
#1 Conduct research or survey
Before starting your social media marketing journey, you get to know the lay of the land. You can conduct research or survey to get to know your target market so you make a strategy on which approach is best. With the information you will gather, you can determine what type of content your target audience will be more receptive to, as well as how you can gain an edge over your competitors.
#2 Pick the right social media platforms
Here’s one of the social media marketing tips that can easily be overlooked. Most online entrepreneurs are eager to use all social media platforms available to spread brand awareness. However, not all social media platforms are used by all age groups. For example, according to Sprout Social, people in their early 30s prefer using Facebook, people in their early 20s prefer Instagram, and teens are more likely to use TikTok.
To make sure your posts are getting to the right audience, it’s highly recommended that you focus on social media platforms where most of your target audiences spend their time.
#3 Keep your branding in mind
Your brand identity is what your current and prospective customers will rely on to distinguish you from your competitors. Being consistent with your content tone, the color theme of your graphics, and the way you make your Instagram story videos will make you easily recognizable. Having and sticking to a brand identity gives the sense that you are organized and trustworthy, increasing your credibility, and in turn increasing your chances to sell.
#4 Engage with your target audience
Customer engagement is probably one of the most important social media marketing tips. Customer engagement is the ongoing cultivation of a relationship between the entrepreneur and the consumers. This can be achieved by being responsive to your followers or social media page visitors’ comments on your posts through positive reactions and replies. You can also engage with your customers by responding to their direct and private messages.
#5 Hire a digital marketing agency
Not everyone is cut out for managing social media pages that hold a lot of weight to a business’ brand. You can be a very busy entrepreneur with no extra time or an entrepreneur who is too shy to handle your own social media marketing. Fortunately, there are competitive digital marketing agencies with skilled creative teams that can do the work for you.
And if you are looking for such a digital marketing team, we’re here to help. Talk to Twin Rams Media about your social media marketing needs today!