If you need to boost the visibility of your business among online spaces, you need to rely on proper marketing strategies. Yes, social media and online presences can lift your businesses among the trenches. However, local SEO ensures that you reach the right audience. Audiences that are willing to check out your business and go […]
In today’s fast-paced digital landscape, attention spans are shrinking, and content consumption habits are rapidly evolving. Consumers crave quick, easily digestible information. So how can marketers and business owners make sure they are still relevant and are still connected and engaged with their audiences? The answer is simple: short-form content. Short-form content isn’t just a […]
Is email marketing still effective? Business owners and entrepreneurs who want to take their business to the next level need not worry about this. Email marketing remains a fundamental part of digital marketing. This means businesses and individuals who have not yet unlocked email marketing are probably missing out on a lot of growth opportunities. […]
At Twin Rams Media, we’ve always prided ourselves on pushing the boundaries of what’s possible in digital marketing. Our team of experts has consistently delivered results that exceed client expectations, but even we were astounded by the outcome of our recent collaboration with Entrepreneur.com. This partnership didn’t just meet industry standards – it completely shattered […]
Thinking of starting a business? Or perhaps you’ve already started your business, but now you’re wondering: do you need a business website? A website is an essential part of any business. However, it’s also a serious and costly investment, especially for individual entrepreneurs, small business owners, and other medium-sized businesses. So, do you think you […]
It’s no surprise when small businesses have a hard time breaking into the market. Competing with big brands and other well-established businesses can be challenging. This means small businesses need all the boost they can get to even out the playing field and keep up with major players. This is where graphic design for small […]
Most people don’t immediately think of Pinterest when talking about social media marketing. But did you know that Pinterest is an excellent avenue for brand awareness? Pinterest is a social media platform that allows its users to explore, share, and store visual content that is inspiring, entertaining, and helpful to them. It has over half […]
With the various video-sharing platforms on the rise today and about 100 million Internet users watching an online video daily, video marketing seems like an easy and accessible way for businesses to connect with their audiences. Video content is incredibly effective. In fact, it’s already proven itself to be an engaging and essential tool to […]
Leads are quite important for businesses. A lead refers to a person, a potential client, or a customer, interested in a business and its product or service. This makes leads essential to the growth of a business. This makes lead generation ads significant in a digital marketing strategy. They help capture the interest and information […]
Did you know that 96% of people learn about local businesses online? With the way mobile devices are shaping the new, modern world, it’s no surprise that people are discovering local businesses in online spaces. Now is the perfect time for businesses to capitalize on local SEO and create local SEO content that will make […]
While marketing and advertising are known to be crucial when it comes to growing a business, PR can also be significant. In today’s competitive marketplace, standing out and maintaining a positive image is necessary for success. This is where PR for business comes in. PR management and PR teams are vital to business growth and […]
An online event or a digital event is a great way for businesses to grow and acquire leads. Since it’s held in virtual spaces, geographical constraints are not a problem, and there are more chances for a business or an entrepreneur to reach more audiences. In fact, in a survey by vFairs, 93.2% of organizations […]
As an aspiring writer, you’ve probably already asked yourself: Should I self-publish or traditionally publish? It’s a common question among new writers and definitely an important one. The thing is, there is no straightforward answer to this. You need to carefully assess your work and your determination to publish your book. So, is self-publishing worth […]
Did you know that the number of global email users added up to 4.26 billion in 2022? And did you know that in 2020, over 306 billion emails were sent and received every day globally? The power of email marketing is obvious. However, businesses first need to steer clear of email marketing mistakes that will […]
If your business has a physical location and is part of a specific geographic location, you should be utilizing local SEO. Local SEO can be impactful for any business and is the key to winning the trust of local customers and the community. Local business owners, entrepreneurs, or marketers can grow their businesses using something […]
Children are unlike any other audience, especially when it comes to digital content and marketing in online spaces. They’re curious and unpredictable, and common practices don’t exactly apply to them. It’s important to note, however, that children have a significant impact on the buying habits of their parents and their families. Kids in the United […]
Visual design and graphic design are important factors in growing a business, especially when it comes to digital marketing approaches and campaigns. Without a graphic or visual designer to help, businesses might not have a cohesive visual identity when it comes to marketing materials, visual assets, websites, and more. And while these two roles are […]
Advertising has come a long way since its inception. Nowadays, ads come in various forms, and the act of advertising has become a lot more creative and inventive. So how did advertising start? What were they using before the online ads that most businesses are utilizing today? Take a look at this brief timeline and […]
Have you noticed that pet social media content is beloved by many in digital spaces? According to a 2022 survey, 35% of global cat and dog owners had set up social media accounts for their pets. Running a pet social media account can be a fun way to show their love and affection for their […]
Have you ever wondered how the media and the general public see your brand? Have you ever encountered setbacks and negative conversations regarding your brand online? This is where public relations comes in. Different types of public relations can help businesses and organizations handle their brand image in various situations. The right PR strategy can […]
Are you looking for a way to connect with your audience and bring them all together for one exciting event? Then take advantage of digital events. Digital events can help businesses or organizations grow. And as industries welcome a digital and modern world, it makes a lot of sense to host a digital event. Of […]
Are you an aspiring author looking forward to publishing your book one day? Then you should know that, apart from a good pitch and a good story, you also need good book formatting. Book formatting helps create a good impression on agents, publishers, editors, and readers. Without a good format or layout for your book, […]
Did you know that 60% of marketers commit 11-50% of their marketing budget to video content? This is a clear indication that brands and marketers are getting serious when it comes to investing in video content marketing. Video content has been thriving these past few years, and it would be unwise for businesses to neglect […]
If your business is having trouble growing its customer base and rising above the competition, despite having quality products or services, the problem might lie elsewhere. Now is the time to ask yourself if something is lacking with your branding. A business’s branding is a lot more crucial than you think. Your business might be […]
PPC, or pay-per-click advertising, remains a fundamental part of digital marketing. PPC ads are a great way to reach audiences online and quickly showcase your products and services. However, PPC trends are always evolving, and new ones are always emerging. To make sure you’re maximizing your ad campaigns and forming an effective PPC strategy, you […]
Are copywriters crucial for small businesses? It’s no surprise that small businesses usually have trouble getting traction and growing as a brand. Apart from quality products or services and a dedicated customer base, small businesses will need a solid marketing team to grow. Most of all, they need a copywriter on their roster to help […]
Did you know that there are about 750 billion images on the Internet? And that when it comes to social media, several billion are uploaded each day? According to Photutorial, 6.9 billion images are shared on WhatsApp per day, and 1.3 billion images are shared on Instagram. These are not small numbers. While that’s an […]
The future of email marketing in 2024 is fascinating. With AI and automation cropping up left and right, businesses and organizations dealing with a post-pandemic world, and consumer preferences evolving every other day, this year is shaping up to be an interesting development in the field of email marketing. For businesses, entrepreneurs, and brands to […]
Most social media marketing professionals and entrepreneurs know that managing social media accounts can be taxing. It involves plotting content, creating content, scheduling posts on social media platforms, engaging with the audience, and so much more. However, social media calendars can level the playing field for everyone. If you’re a busy business owner, a part […]
An eye-catching and functional website is a versatile tool for a lot of brands, businesses, and entrepreneurs. Especially for those who want to take advantage of digital marketing and build a digital presence, websites are a must. However, creating a website takes a lot of time and effort. As an entrepreneur, you need to take […]
Keyword research is a big part of search engine optimization (SEO). For businesses and brands who want to succeed in SEO and digital marketing this year, keyword research should be given enough focus and attention. Fortunately, there are numerous keyword research tools, both free and paid, that can help professionals in their keyword planning and […]
In this rapidly evolving landscape of digital marketing, businesses are relying on skilled professionals to navigate online promotion and visibility. At the heart of this dynamic field? It’s the digital marketing manager. This person can be comparable to a key architect when it comes to building a brand’s digital presence. But what is a digital […]
Content marketing is, without a doubt, one of the most valuable tools for a lot of marketers. And even though some are worried that AI, or artificial intelligence, will dominate the field, content marketing is still very significant for businesses. 2024 is bringing new trends and changes that will impact content marketing. And with 73% […]
The new year always brings changes to the consumer goods industry and consumer behaviors. And with 2024 looming, consumer behavior has taken a turn yet again. This makes B2C marketing a little bit more complicated. However, if brands and marketers want to succeed, they must be willing to adapt to these changes and change their […]
There’s not a dull day on social media, that’s for sure. For marketers, that means there is always something new on social media platforms. Whether it be a pop culture topic, a viral video trend, a change in audience behavior, or more, all of these can be used by marketers and brands to stay relevant. […]
Are you thinking about using short-form video content for your business? You’re on the right track! Effective short-form video marketing can catapult your business forward! With 30.98% of all internet users utilizing short-form videos, they are on the rise and will only continue to grow and impact digital marketing and various industries. If you’re a […]
Search engine optimization, or SEO, is evolving rapidly yet again. With how things are going right now, the future of SEO seems to be heading into an approach where users and AI-related practices are at the forefront. It is essential now more than ever that you, as a digital marketer or as a business owner, […]
B2B marketing, since it can get a little more complicated, needs a good strategy. However, for your B2B marketing strategy to work, you also need to take into account the latest B2B marketing trends. These B2B marketing trends will help you find the right approach for your strategy, give you a new perspective, and boost […]
B2B marketing is a little different, and a little more challenging to get right. This is mostly due to the fact that B2B doesn’t just target end consumers. B2B marketing involves whole companies and businesses as your client base. This involves a whole new set of aspects and different factors. So what is B2B marketing? […]
Are you ready to dive into influencer marketing and have the right influencers in mind? Now, you need to think about what kind of influencer marketing campaigns you can leverage for your business. There are various influencer marketing campaigns that can fit well into your situation or your event, depending on what your goals are. […]