Visual design and graphic design are important factors in growing a business, especially when it comes to digital marketing approaches and campaigns. Without a graphic or visual designer to help, businesses might not have a cohesive visual identity when it comes to marketing materials, visual assets, websites, and more. And while these two roles are […]

Advertising has come a long way since its inception. Nowadays, ads come in various forms, and the act of advertising has become a lot more creative and inventive. So how did advertising start? What were they using before the online ads that most businesses are utilizing today? Take a look at this brief timeline and […]

Have you noticed that pet social media content is beloved by many in digital spaces? According to a 2022 survey, 35% of global cat and dog owners had set up social media accounts for their pets. Running a pet social media account can be a fun way to show their love and affection for their […]

Have you ever wondered how the media and the general public see your brand? Have you ever encountered setbacks and negative conversations regarding your brand online? This is where public relations comes in. Different types of public relations can help businesses and organizations handle their brand image in various situations. The right PR strategy can […]

Are you looking for a way to connect with your audience and bring them all together for one exciting event? Then take advantage of digital events. Digital events can help businesses or organizations grow. And as industries welcome a digital and modern world, it makes a lot of sense to host a digital event. Of […]

Are you an aspiring author looking forward to publishing your book one day? Then you should know that, apart from a good pitch and a good story, you also need good book formatting. Book formatting helps create a good impression on agents, publishers, editors, and readers. Without a good format or layout for your book, […]

Did you know that 60% of marketers commit 11-50% of their marketing budget to video content? This is a clear indication that brands and marketers are getting serious when it comes to investing in video content marketing. Video content has been thriving these past few years, and it would be unwise for businesses to neglect […]

If your business is having trouble growing its customer base and rising above the competition, despite having quality products or services, the problem might lie elsewhere. Now is the time to ask yourself if something is lacking with your branding. A business’s branding is a lot more crucial than you think. Your business might be […]

PPC, or pay-per-click advertising, remains a fundamental part of digital marketing. PPC ads are a great way to reach audiences online and quickly showcase your products and services. However, PPC trends are always evolving, and new ones are always emerging. To make sure you’re maximizing your ad campaigns and forming an effective PPC strategy, you […]

Are copywriters crucial for small businesses? It’s no surprise that small businesses usually have trouble getting traction and growing as a brand. Apart from quality products or services and a dedicated customer base, small businesses will need a solid marketing team to grow. Most of all, they need a copywriter on their roster to help […]

Did you know that there are about 750 billion images on the Internet? And that when it comes to social media, several billion are uploaded each day? According to Photutorial, 6.9 billion images are shared on WhatsApp per day, and 1.3 billion images are shared on Instagram. These are not small numbers. While that’s an […]

The future of email marketing in 2024 is fascinating. With AI and automation cropping up left and right, businesses and organizations dealing with a post-pandemic world, and consumer preferences evolving every other day, this year is shaping up to be an interesting development in the field of email marketing. For businesses, entrepreneurs, and brands to […]

Most social media marketing professionals and entrepreneurs know that managing social media accounts can be taxing. It involves plotting content, creating content, scheduling posts on social media platforms, engaging with the audience, and so much more. However, social media calendars can level the playing field for everyone. If you’re a busy business owner, a part […]

An eye-catching and functional website is a versatile tool for a lot of brands, businesses, and entrepreneurs. Especially for those who want to take advantage of digital marketing and build a digital presence, websites are a must. However, creating a website takes a lot of time and effort. As an entrepreneur, you need to take […]

Keyword research is a big part of search engine optimization (SEO). For businesses and brands who want to succeed in SEO and digital marketing this year, keyword research should be given enough focus and attention. Fortunately, there are numerous keyword research tools, both free and paid, that can help professionals in their keyword planning and […]

In this rapidly evolving landscape of digital marketing, businesses are relying on skilled professionals to navigate online promotion and visibility. At the heart of this dynamic field? It’s the digital marketing manager. This person can be comparable to a key architect when it comes to building a brand’s digital presence. But what is a digital […]

Content marketing is, without a doubt, one of the most valuable tools for a lot of marketers. And even though some are worried that AI, or artificial intelligence, will dominate the field, content marketing is still very significant for businesses. 2024 is bringing new trends and changes that will impact content marketing. And with 73% […]

The new year always brings changes to the consumer goods industry and consumer behaviors. And with 2024 looming, consumer behavior has taken a turn yet again. This makes B2C marketing a little bit more complicated. However, if brands and marketers want to succeed, they must be willing to adapt to these changes and change their […]

There’s not a dull day on social media, that’s for sure. For marketers, that means there is always something new on social media platforms. Whether it be a pop culture topic, a viral video trend, a change in audience behavior, or more, all of these can be used by marketers and brands to stay relevant. […]

Are you thinking about using short-form video content for your business? You’re on the right track! Effective short-form video marketing can catapult your business forward! With 30.98% of all internet users utilizing short-form videos, they are on the rise and will only continue to grow and impact digital marketing and various industries. If you’re a […]

Search engine optimization, or SEO, is evolving rapidly yet again. With how things are going right now, the future of SEO seems to be heading into an approach where users and AI-related practices are at the forefront. It is essential now more than ever that you, as a digital marketer or as a business owner, […]

B2B marketing, since it can get a little more complicated, needs a good strategy. However, for your B2B marketing strategy to work, you also need to take into account the latest B2B marketing trends. These B2B marketing trends will help you find the right approach for your strategy, give you a new perspective, and boost […]

B2B marketing is a little different, and a little more challenging to get right. This is mostly due to the fact that B2B doesn’t just target end consumers. B2B marketing involves whole companies and businesses as your client base. This involves a whole new set of aspects and different factors. So what is B2B marketing? […]

Are you ready to dive into influencer marketing and have the right influencers in mind? Now, you need to think about what kind of influencer marketing campaigns you can leverage for your business. There are various influencer marketing campaigns that can fit well into your situation or your event, depending on what your goals are. […]

Are you utilizing the power and potential of influencer marketing for your business? Influencers and influencer marketing have gained prevalence over the past few years. They have gained so much popularity that they have created an impact in the consumer industry, social media, and digital marketing. For example, according to Matter‘s findings, 69% of consumers […]

Customer retention can be challenging for all kinds of businesses. It requires a consistent and dedicated effort to meet and exceed customer expectations over time. However, a brand that understands customer retention and is actively planning digital marketing efforts to keep valued customers can find long-term success. So what exactly is it, and what strategies […]

Having a website for your business can bring a lot of advantages for entrepreneurs who want to grow and succeed in the field. However, before you can reap the benefits of having a website, you must first understand web design and its elements. A good web design is necessary for websites, especially nowadays where people […]

Optimizing your website and individual pages, otherwise known as on-page SEO, is crucial. This much is true. However, one should not neglect off-page SEO as well. Off-page SEO strategies also have a huge impact on your business’s digital marketing. If you’re not doing even the most basic or most common off-page SEO strategies, then you […]

Search engine optimization, or SEO, can be less complicated and less daunting for marketing beginners, business professionals, and solo entrepreneurs if you know how to classify it. SEO efforts in digital marketing can be categorized into on-page and off-page SEO—both equally crucial and beneficial to businesses and professionals. Learn the difference between on-page vs. off-page […]

On-page SEO is a good stepping stone when it comes to your SEO (search engine optimization) efforts for your digital marketing. Believe it or not, your business’ website can greatly benefit from simple auditing and fixes on each page. But what is on-page SEO? Why is it important, exactly? And what on-page SEO factors do […]

Are you utilizing enough visual content in your content marketing and overall digital marketing strategy? Visual content is a crucial key to dealing with the shorter attention spans of the audience and the increase in digital platforms and devices. Capturing your audience’s attention and conveying your brand’s message is now even more challenging. And in […]

Content marketing covers a lot of aspects and elements. In today’s digital landscape, where attention spans are shorter than ever, visual content marketing has emerged as a powerful tool. If your business is looking forward to capturing the hearts and minds of your target audiences, you need to pay attention to your visual content. You […]

Generation Z continues to puzzle marketers and businesses to this day. Since Gen Z consumer behavior is unlike any other generation, marketers and brands need to consider every move to connect with them. While digital marketing is the right step, you need to be strategic with how you interact with them and attract them to […]

Emails allow businesses and marketers to connect with their audience; this much is true. However, a more important thing to consider is this: Are you creating effective and engaging personalized email marketing campaigns to communicate messages to your prospects? Let’s talk about email personalization. What is personalization in email marketing? Personalization in email marketing refers […]

Did you know that almost 5 billion videos are watched on YouTube every single day? YouTube videos can be a powerful tool for online or digital marketing for businesses, but the need to stand out among the rest is still necessary. One way to ensure your superiority is to add subtitles to videos. Subtitles or […]

Digital marketing has already proven itself quite beneficial and significant to the growth of any business. However, it’s not a surprise if small business owners or solo entrepreneurs feel overwhelmed by its magnitude. What you can do is utilize digital marketing tools that will help you or your team navigate and build an effective digital […]

Did you know that around 84% of consumers agree that being valued as a person and not as a number is very important to winning a business? Your customers are a big factor in your e-commerce success. That much is true. However, the need to treat them as human beings and not as mere figures […]

Social media platforms can do wonders for e-commerce businesses. Nowadays, to connect with your audience or target market, you need to be able to reach them on their social channels. Here, you can build your brand, build interest, build community and engagement, promote products through organic and paid methods, and more. It might be a […]

So, you’ve decided to take a chance and try AI tools for your content marketing. This can be a good choice for you and your brand, especially since generative AI has several uses in businesses. However, now you need to face the next step in using AI for content: writing prompts for AI and feeding […]

The field of digital marketing is always changing. If you’re a marketer, a business owner, or a content creator, you need to keep up with the trends and changes. Here are 10 fun and interesting facts to get you updated! #1 Sixty-eight percent of online experiences actually begin with a search engine. (BrightEdge, 2019) #2 […]