Coming up with content ideas for social media could be challenging at times. Entrepreneurs have to create content that their target audience can relate to. 

One technique to do is to divide content ideas into buckets.

What is a Content Bucket?

A content bucket or content buckets, also known as a category or categories, talks about different topics within your industry. It’s important to know that content buckets are different from topics. These are types of content that vary depending on the brand. The concept of content buckets can be applied to blogs, newsletters, as well your social media posts. 

It’s highly likely that your target market is active on social media. This is why it pays to have good social media content buckets that can resonate well with your audience. 

Let’s discuss the ideal content buckets you can use for social media.


Connecting with your followers is a great way to boost engagement while creating content. Sharing information with your audience is good, but it’s also recommendable to encourage them to engage in conversations with you. You can ask industry-related questions, live seminars on Facebook and Instagram, or polls. Doing this will make your followers feel that you value their insights.


Your social media content should be 20% promotional. Remember that you’re trying to sell a product or service. But it’s good to have a good mix of content. It won’t be good to post sales pitches all the time, chances are your followers might lose interest. Publish promotional content about a new product, an event, and discounts.


Educational content works well for brands in the coaching niche. Businesses in this industry have to establish trustworthiness and position themselves as industry experts. Share blogs, white papers, and productivity tips. Publish posts that provide value to your audience. This can boost interest in the service or product you’re offering.


Content creators can also share inspirational posts that come in form of quotes, stories, or trivia. Search for case studies or stories from personalities that your audience can relate to. Regularly publishing inspirational posts on social media can help increase social media engagement.


It would also be good to drift away from promotional or industry-related content at times. Social media managers can also post funny memes, videos, or news which can easily get the attention of social media users. This type of content has the potential to get high engagement and be shared by a huge number of users. 

One thing you have to take note of is that different social media platforms work best for different targets. Facebook and Instagram are more casual, LinkedIn is more for professionals, and Twitter is more for engaging conversations. Consider working with social media experts to help you out with creating content buckets that drive social media traffic.