So, you’ve decided to take a chance and try AI tools for your content marketing. This can be a good choice for you and your brand, especially since generative AI has several uses in businesses. However, now you need to face the next step in using AI for content: writing prompts for AI and feeding them to the chatbot.
An AI prompt is an essential part of generative AI tools. You need to learn how to write good AI prompts now or you won’t be able to maximize the potential of AI and you won’t be able to create effective content for your business.
What is an AI prompt?
An AI prompt refers to the commands, questions, or requests you input into the AI model or AI chatbot to generate the content you need or to finish the task at hand. AI prompts are usually the way to communicate with AI language models or generative AI tools and chatbots.
A good AI prompt is the key to generating accurate and high-quality content. Without it, you won’t be able to create a blog, an article, a case study, or any other pieces of content that you can use for your business’s content marketing. The better or more specific your AI prompt is, the better content the AI tool can generate for you. These prompts will be the basis or foundation of a good output. Without a good AI prompt, you’ll most likely get a piece of content that lacks information, lacks tone, lacks a brand voice, or lacks overall appeal.
How to write good AI prompts
To get high-quality content for your blog, ads, social media posts, and more, you need a good AI prompt. Better yet, you need an effective AI prompt. Before you can even add anything to your content and publish it on your website or social media platforms, you need to master the AI prompts. Here are a few tips on writing prompts for AI tools:
Tip #1: Give it a role
Give the AI a role to play. This helps the chatbot get a better feel for and understanding of the purpose of your prompt and your desired content.
For example, you need a blog post regarding expert tips and tricks for hosting a podcast. Then you should probably start your AI prompt with “You’re a professional podcast host of five years…” This way, the AI will assume the role it’s been given and be more ready to answer your question or complete the task.
Tip #2: Bring context
It also helps to give your prompt more context, rather than a regular, straightforward request such as “Write a blog about podcast hosting tips”. Add more context to give the AI a better goal.
For example, you can say, “You’re a professional podcast host of five years. Write a blog about expert tips and tricks for hosting a podcast. These tips should be geared towards newbies and beginners who want to break into the podcasting industry and catch the attention of their audience.” Now, with the addition of context here, the AI tool has a much clearer picture of what kind of content you want to generate. It would then try to respond and generate a proper piece of content for you.
Tip #3: Be more specific and detailed
Giving the generative AI tool a role and a context is a good start for AI prompts. But if you want it to be more effective, you can be more specific and detailed. Tell the AI what kind of tone or style you want to set. You can also add specific instructions or details you want to see in the generated content, so the AI knows just what to put or discuss in the output.
For example, going back to the podcast hosting blog, you can write in your AI prompt like this: “You’re a professional podcast host of five years. Write a 500-word blog about ten expert tips and tricks for hosting a podcast. These tips should be geared towards newbies and beginners who want to break into the podcasting industry and catch the attention of their audience. The tone should be friendly and humorous. Make sure to include the subtopics of creating a good podcast script and inviting other experts onto the podcast. Add a few statistics about the podcasting industry, as well.”
Now, the AI prompt is clearer and more specific, which allows the AI to expound more on the topic. There is a word limit, tone, context, specific instructions, and more. This kind of AI prompt will lead to better output for your content marketing.
Tip #4: Build up on your questions
It also helps to build on your questions. Sometimes a single AI prompt won’t be enough for a good piece of content. If you want your blog to be more informative and you want to provide more value to your readers, you can break down complex topics by giving multiple prompts to your AI tool. You can give a follow-up question or prompt that builds on the previous one, and let the AI generate a better output.
An example would be: “What are the first things podcast beginners need to consider before starting their podcast?” Once the AI chatbot answers, follow up with “What tools do you need when starting a podcast?” And once it answers again, you can ask: “What kind of planning or organization does it take to host a podcast?”
Writing multiple questions and prompts to follow up will help you build a comprehensive piece of content. This will help you and your brand attract a larger audience, provide more value, and even generate more leads.
Tip #5: Know your AI chatbots
Knowing the various chatbots also helps in writing prompts for AI. Generative AI tools for content like ChatGPT, Google Bard, Bing AI, Copy.ai, and Jasper are all different. Each one has its strengths and weaknesses, and each AI responds differently to users.
Take the time to study your chosen AI content tool and give it sample prompts. See how it responds to your questions, how accurate the output is, and if it follows the detailed instructions you include in your prompt.
Writing an effective AI prompt takes trial and error. However, the more you practice and the more you keep these tips in mind, the more you’ll be able to generate good content for your business.
Make sure to also keep in mind reviewing the content, checking for plagiarism, adding more information and personal anecdotes, and optimizing it for SEO.