Developing great content is a big part of your overall marketing. It’s even more imperative that you have a content strategy if you have a website for your business. This means you need to double down on those digital marketing efforts. Fortunately, content is a powerful tool. It can boost your brand in search engine results, help you build a relationship with your target market, and strengthen your credibility in the field. A good content strategy is a foundation you need.
Here are five easy steps to building a content strategy that works for you.
#1 Define Your Goals
First, you’ll need to determine your goals. What do you want to achieve with your content? Do you want to get more traffic? Do you want to generate leads and sales? Do you want to establish your brand as a leader?
Setting these goals upfront will help guide you as you go through your audience, the content types you can do, and more.
#2 Know and Research Your Audience
Your audience is key to the beginning of a good content strategy. If you don’t know anything about them, then your efforts might be misdirected. So after you define your goals, you need to research more about your audience.
Determine their demographics, their likes and interests, as well as their problems. You can even go further and conduct buyer persona research. You can also take the time to talk to your sales team to learn more about your current customers and prospects. What kind of questions are they asking your salespeople? What are their main pain points? Do they have a specific problem with your current product or service? You can take all of these into consideration when plotting the kinds of content you can do for your strategy.
#3 Stick to Your Niche
When it comes to your content marketing strategy, it’s important that you stick to your niche. You don’t want to oversaturate your website with irrelevant or dull content. You also don’t want to attract the wrong audience for your business. Your chances of being established as a thought leader or a credible brand will go down as you make these mistakes.
Instead, what you need to do is focus on your niche and target topics that provide value and insights to your audience. Avoid creating content that has no real value for you or your readers. Avoid simply reposting or, worse, plagiarizing content from others.
#4 Deliver and Publish Optimized Content
Once you’ve defined your goals, researched your audience, and written down your topics and ideas, the next step is to create and publish your content.
From blog posts, to case studies, infographics, ebooks, webinars, videos, podcasts, and more, you can create diverse content for your business. It’s also important to note that simply creating content is not enough. You also need to make sure that every piece is optimized for SEO. SEO will help you boost your website content up in the search results. It will also help you further reach your target audience.
To manage your content, keep a content calendar. This will help you organize your work and keep track of everything you publish, its metrics, and more.
#5 Perform Regular Content Audits
After you’ve published content for a period of time, it’s best to do a content audit. Adding a content audit to your strategy ensures that you are taking a look at your content to review, analyze, and measure the results.
You can do a content audit by rounding up your top-performing and lowest-performing content and analyzing them. Determine what types of content resonate the best with your audience, what topics drive more traffic to your website, and which content gets more engagement and more. You can leverage all of this data to improve your content marketing efforts for the next quarter or the next year. You can also use this as a chance to brainstorm new content ideas as well as new ways to diversify your content.
Your content strategy can make a big difference for your marketing and your business. Take your time to go over these steps and trust the overall process.
If you need help nailing down your content for your digital marketing efforts, don’t hesitate to talk to content marketing experts. Talk to Twin Rams today.