Should you use AI in digital marketing?
2023 is a big year for the Artificial Intelligence (AI) industry. With ChatGPT making waves across various industries, it’s no surprise that people are now considering utilizing artificial intelligence. This AI-powered language model, which generates human-like text with minimal input, is now popular among writers, content creators, full-service digital marketing professionals, SEO auditors, and more.
Now, the real question is: Should you use AI for your own digital marketing strategy? This is not as simple as it seems. Though AI opens up a lot of possibilities, you also need to consider several things before you can move forward.
Let’s take a look at a few examples of AI tools you can use for digital marketing, as well as the pros, and cons of using artificial intelligence in marketing.
AI Tools for Digital Marketing
- Jasper.ai – This is an advanced AI digital marketing tool intended to create high-quality content such as emails, landing pages, blogs, social media posts, or ad copies. It can also be used to generate bulleted product descriptions, meta descriptions, and more.
- DALL-E 2 – Created by the same company behind ChatGPT, DALL-E 2 is an AI-powered art platform that transforms text descriptions into full images within minutes. These generated images can then be used for various marketing materials.
- Manychat – Manychat is a pioneer when it comes to AI chatbots. They offer chatbot solutions as well as message automation on social media platforms like Facebook and Instagram.
- Brandmark – Brandmark helps create unique, professional logos for businesses. It helps build your visual brand identity by providing business card designs, social media graphics, app icons, letterheads, and more.
- GrowthBar – This platform generates great SEO-optimized content for you. It can suggest keywords, blog outlines, links, and images. GrowthBar is also capable of providing extensive backlinking for your websites.
The Pros of AI in Digital Marketing
First and foremost, using AI leads to better efficiency. Not only is it faster to use, but it can also be easier to operate. You’ll be able to generate content in minutes, analyze thousands of data in just a few clicks, and automate hours of work. Ultimately, you can streamline your marketing strategy and processes if you’re using the right tools.
Of course, using AI can mean less cost for your business. Using AI in marketing saves time, can reduce staffing costs, and can save on materials and resources. According to the World Economic Forum, AI could potentially replace 85 million jobs across the globe by 2025.
Personalization in digital marketing will improve with the use of AI. Marketers have the chance to hyper-personalize their marketing efforts for each customer. This is because AI can factor in the customers’ geographic locations, past purchases, browsing histories, likes, and interests. All of these are analyzed by AI, allowing you to send personalized and relevant messages or ads.
Cons of AI in Digital Marketing
Human intervention is still needed
As much as you’d like to leave all the work to AI, you can’t. A little bit of human touch and intervention are still needed. For example, you would still need to proofread and edit any written content by AI. They might get specific details wrong, or they might not be up to date with certain happenings in the world. They also might not know your products or your service well enough to write an effective copy. Now, that’s going to be a problem, especially if you’re trying to market a tech startup.
Privacy and data ownership can come into question when using AI. AI systems require and go through vast amounts of data, whether it be personal details or confidential information from businesses. Before anything, you need to ensure that you’re not risking compliance with certain data protection laws and legislations.
Nothing beats the human connection
Using AI seems so incredibly efficient; however, the human connection still beats it. A lot of consumers do not like talking to chatbots and AI assistants. Most of the time, they still prefer talking to humans, especially when it comes to customer service. In a research conducted by chatbot solutions company Userlike, 60% of respondents said they would like to speak to a human, even if it meant waiting in a queue.
Elderly people will most likely be confused by using modern technology as well and will look to humans for help. Others will also prefer humans, who will understand special requests better. At the end of the day, human connection goes a long way, and if you want to engage with your customers and prospects, you’ll want someone who can connect with them genuinely.
Like everything else, AI for marketing comes with its own strengths and weaknesses. Take the time to consider every element so you can determine if it fits your needs. If you need a helping hand with your own digital marketing strategy from human experts, marketing professionals here at Twin Rams are here to help. Contact us today!