Keyword research is a big part of search engine optimization (SEO). For businesses and brands who want to succeed in SEO and digital marketing this year, keyword research should be given enough focus and attention. Fortunately, there are numerous keyword research tools, both free and paid, that can help professionals in their keyword planning and SEO. What you need to do now is find out which is the best keyword research tool for you or your team.

Top Free Keyword Research Tools

There are multiple free keyword research tools available nowadays. For small businesses, small teams, solo entrepreneurs, and businesses on a budget, these tools can be beneficial in assisting you gain an upper hand. Use any of these keyword research tools to help you plan for SEO strategies without breaking the bank.

#1 Ahrefs Keyword Generator

Ahrefs is a comprehensive SEO tool that provides keyword research, backlink analysis, competitor analysis, and more. Ahrefs is known for its extensive database and accurate data, which makes it such a popular tool among SEO and marketing professionals.

Fortunately, Ahrefs offers a free keyword research tool for platforms like Google, Bing, YouTube, and Amazon. It provides monthly search volumes for up to 12 months, as well as Keyword Difficulty scores. As one of the best free keyword research tools, professionals will be able to find thousands of keywords in seconds.

#2 Moz Keyword Explorer

Moz, an all-around SEO software, also offers a good free keyword research tool. The Moz Keyword Explorer offers in-depth keyword analysis, including search volume, difficulty, and priority scores. It also provides insights into organic click-through rates.

The free version allows 10 queries per month, allowing you to explore by keyword, root domain, subdomain, or exact page. With this Moz tool, you’ll be able to uncover various opportunities and find keywords or suggestions with the most potential. Another helpful feature is letting users create lists to help them manage and prioritize keywords and topics for their brand.

#3 Soovle

Soovle is usually considered by many professionals as one of the best free keyword research tools, and for the best reasons. Soovle is a customizable engine that aggregates search suggestions from various major search engines. This includes Google, Bing, Yahoo, YouTube, and more, allowing you to choose or change the engine suggestions being displayed.

Because of this, Soovle provides a broad range of keyword ideas that can help marketing professionals get creative or learn more about users’ inquiries. It also has a feature that allows users to save suggestions or keywords for later analysis. This keyword research tool is absolutely easy and free to use.

#4 AnswerThePublic

AnswerThePublic is a search listening and keyword tool made for market and content research. This tool visualizes search questions and phrases related to your keyword, which can be useful for creating content that answers common user queries. This can lead you to various content ideas and customer research for your brand. With this, you’ll be able to create content that can build connections with the audience and strengthen your thought leadership.

It also has a pro version with additional features that can improve the insights you get from the tool. This includes unlimited daily searches, alerts, data comparison, folders, and more.

#5 Google Keyword Planner

Google’s own tool, Google Keyword Planner, is primarily designed for advertisers, but it can still provide valuable insights for organic keyword research for other SEO professionals and marketers. This tool allows you to search for words or phrases that are most relevant to your products or services and your business. You’ll also be able to see and understand keyword forecasts, allowing you to plan for content and anticipate audience interest.

Top Paid Keyword Research Tools

Meanwhile, there are also several paid keyword research tools that are ideal for keyword planning and beyond. For SEO professionals and brands who want to invest further in SEO, you can find the best keyword research tool among these paid tools.

#6 Keywords Everywhere

Keywords Everywhere is one of the best paid keyword research tools, as it streamlines SEO tools while still being inexpensive. It’s mostly known as a browser extension that shows search volume, CPC, and competition directly on various websites, including Google, YouTube, and more. For as low as $1.25 a month, and you’ll have 100,000 credits for keyword research. With Keywords Everywhere, you can do SEO planning, content planning, social media research, competitor research, and more.

#7 SpyFu

SpyFu is one of the best tools for Google Ads and PPC keyword research. It focuses on competitor analysis, providing information on your competitors’ keywords, ad campaigns, and organic search performance. Professionals can also use this tool for other SEO processes and elements such as backlink building, rank tracking, SERP analysis, domain comparison, and more.

The basic monthly plan is $39/month, with features such as data exports, domain overviews, weekly keyword rankings, and search results. Other plans include artificial intelligence integration, API access, and unlimited credits on search results, data exports, and more.

#8 Semrush

Semrush is an all-in-one marketing SaaS platform that includes features for keyword research, competitor analysis, backlink auditing, and more. It’s widely used by digital marketers and professionals who want to maximize their online marketing potential.

Semrush offers multiple tools for various aspects of SEO. Its Keyword Research Toolkit includes six features for keyword overview, keyword management, organic research, traffic insights, and more. Semrush plans and pricing start at $129.95 for small teams and newbies, as well as other plans for mid-size businesses and large corporations.

#9 KeywordTool.io

If you’re looking for an alternative to Google Keyword Planner and other keyword research tools, KeywordTool.io is a good choice. The free version generates long-tail keyword suggestions related to any topic. This can help you with any keyword and content planning, ensuring that you provide relevant content for your audience.

KeywordTool Pro pricing starts at $69 to $159 a month. Plans include features like search volume data, bulk search analysis, multiple user accounts, cost-per-click data, and competitor’s data.

#10 TopicRanker

TopicRanker is also a good choice for SEO professionals and marketers who want to easily rank in the search results. TopicRanker provides easy-to-rank keyword suggestions, reducing the time to manually analyze or optimize keywords and pages. This tool can help professionals analyze your website, break down the top pages, and highlight which keywords or topics are missing from your content.

Pricing for TopicRanker starts at $9 a month. The plans include features such as analysis reports, keyword suggestions, domain analysis, AI writing tools, report exports, and more.

These top keyword research tools can be the right start to your SEO journey. If you think you need more help with your SEO efforts and your digital marketing strategy, ask the experts for help! Talk to Twin Rams Media Group now!