Digital marketing has already proven itself quite beneficial and significant to the growth of any business. However, it’s not a surprise if small business owners or solo entrepreneurs feel overwhelmed by its magnitude. What you can do is utilize digital marketing tools that will help you or your team navigate and build an effective digital marketing strategy for your brand.
Here are some of the best digital tools for marketing you can use to grow your business.
Best Digital Marketing Tools for SEO
Google Keyword Planner
Google Keyword Planner is a keyword research and planning tool to optimize webpage content and blog posts, be informed of trending topics and new keywords, improve advertising efforts, and more. This digital marketing tool can help you enhance your SEO (search engine optimization) efforts for your business. Solo entrepreneurs and small business owners can take advantage of this kind of tool. Google Keyword Planner is also free, which makes it a cost-effective digital marketing tool.
Ahrefs is one of the most popular digital tools for marketing. Ahrefs is an all-in-one SEO toolkit for businesses and corporations. Some of its tools and features include a site explorer, keywords explorer, site audit, rank tracker, and even a content explorer. You can use this tool to check your own SEO performance, analyze your competitors’ performance and SEO efforts, as well as the top-performing content and pages in your industry.
Like Ahrefs, Semrush is one of the best marketing tools a business can use. This is because Semrush boasts various features that will help you streamline your SEO efforts, content marketing, competitor research, PPC, and more. The platform allows you to find the best keywords, see what your competitors are up to, optimize your local SEO efforts, find unique link-building opportunities, develop effective content, build a good PPC strategy, and a lot more. Because of its versatility, Semrush is trusted by marketing professionals and leading companies around the world.
Best Digital Marketing Tools for Content Writing
The Hemingway App is an intuitive online tool that will help you ensure that your writing is easy to read and understand. This is because it grades content and writing style based on the readability of your work. This helps make sure that your message is clear and precise, and that the readers will have no trouble connecting to the core of your message.
Grammarly should be your go-to when it comes to grammar and spelling checks. This online tool ensures that every text and piece of content has no spelling errors, is written with the right tone in mind, and has no plagiarism issues. Grammarly can be used to check blog posts, web page content, case studies, documents, emails, reports, and more. It also has an extension that can analyze every text you write on every web page.
ChatGPT is a good stepping stone when it comes to using generative AI in business. This large language model acts as a chatbot and can converse with users—answering questions, analyzing and responding to prompts, and generating various kinds of content.
If you’re pressed for time, ChatGPT can work wonders for you as it can generate content within seconds. You can use this AI tool to create content for blogs, social media posts, case studies, reports, letters, and more.
Best Digital Marketing Tools for Email Marketing
For email marketing and automation, MailChimp is an ideal solution. It’s one of the most popular digital marketing tools for small businesses, solo entrepreneurs, and marketers. It utilizes a drag-and-drop interface to let users create high-quality and effective emails. With this, you can generate email templates and designs, analyze performances, convert more customers, create campaigns, and grow your brand.
HubSpot’s own CRM (customer relationship management) platform allows marketers to nurture leads through email marketing efforts. Its most popular features include sales email templates, email tracking, email automation, document management, tracking, and of course, sales automation. Since the platform already has CRM features, it makes it easy for you to create effective email marketing campaigns, connect with leads and prospects, and develop personal relationships with every email effort.
SubjectLine.com is an easy and necessary tool for business owners and marketers doing email marketing. It analyzes and evaluates your subject line so that you can edit it and create a better email subject line that will catch the attention of your audience. Apart from giving a rating, the platform also tells you if the subject line is too long, if it needs more urgency, if it lacks buzzwords if it needs numbers or emojis, and more.
Best Digital Marketing Tools for Graphic Creation
Canva is an intuitive, all-in-one, graphic design tool. Marketers, small business owners, solo entrepreneurs, and even content creators can use Canva and maximize its advantages. This platform makes it easy for you to create high-quality graphics, presentations, and videos with pre-made templates, elements, and free photos.
You can use this platform to create social media graphics, social media headers, blog banners, documents, short videos, and other graphic design assets that can act as marketing materials and can boost your digital presence. And with essential graphic design tips in mind, you’ll be able to create the graphics you need for your business.
For professional infographics that will capture the attention of the audience, spread information, and help divert traffic back to your website, Venngage is the answer. This is a sophisticated platform that you can use to create all kinds of infographics for your brand, including educational infographics, statistical infographics, business infographics, timeline infographics, and more. Apart from high-quality infographics, Venngage can also be used to create charts, diagrams, reports, presentations, and more to grow your business.
Figma is an ideal collaborative graphic design tool. Here, teams can work together in real-time to create incredible graphics. This platform allows you to streamline graphic design tasks and processes, and it ensures that there is visibility throughout the whole team and project. You can build multiple assets for a specific campaign, complete and approve graphics quickly, and save all the work in one place.
Best Digital Marketing Tools for Conversion and Landing Page Optimization
Unbounce is a powerful tool when creating landing pages for your business’ website. This AI-powered landing page builder and platform allows you to create and test high-performing landing pages. What makes a good landing page involves various elements, and with a digital marketing tool like Unbounce, you will be able to make sure that you’re optimizing your content and boosting your website traffic.
Hotjar is a popular digital marketing tool and for good reason. This platform provides real-time analytics about your website, including website heatmaps, visitor actions, and behaviors. All of this data can be used to optimize your website and ensure that it’s catching the attention of visitors.
Use Hotjar to see whether or not people are clicking on the important CTA (call-to-action) buttons, what content interests them the most on your pages, and what their journeys are like as they explore your website.
VWO, or Visual Web Optimizer, is a leading A/B testing tool that allows marketers to optimize the website experience and maximize leads and conversions for brands. This is because VWO provides website insights such as clicks on-site, page scrolling from users, time spent on a page, drop-offs, form submissions, and more.
It also lets you test different variations of web pages or your site to determine which has the best conversion rate. You can also use VWO to observe customer behavior and personalize the website experience for the audience.
Best Digital Marketing Tools for Social Media
Brandwatch is a social listening platform by Hootsuite. Social listening refers to the process of tracking and analyzing conversations within social media to determine sentiments and topics about your brand and industry.
Brandwatch is a great digital marketing tool that will help you find out more about your audience and what they’re saying about your brand. With this, you can adjust your marketing strategy, deliver more relevant and timely content, and provide better products or services to your audience.
CapCut is an all-in-one video editor that works best for social media platforms. It can be used directly on smartphones as a mobile app. However, CapCut for Windows, macOS, or online is also possible. It’s convenient, easy to use, and has several helpful features that help in creating videos for social media. This includes speech-to-text auto-captions, filters, background removers, video trimmers, noise reduction, and more. CapCut is a must for those who want to use Instagram Reels and TikTok to grow their businesses.
Later acts both as a social media management platform and a link in bio tool. This is a perfect solution for entrepreneurs and business owners who want to be consistent with social media content. The Link in Bio tool, on the other hand, allows businesses to gather all visual posts (for example, on Instagram) and link a post to them. This way, your audience can access multiple links from your social media posts in one place.
Digital marketing is broad and extensive, but these digital marketing tools are here to uplift and move you forward. Keep these best marketing tools in mind and explore how you can use them for your business.
Need more help with your digital marketing? Twin Rams experts are ready to help! Talk to us today to find out how we can assist you in growing your business!