Content can help your business grow, and video can help you take it further. Video content is an effective marketing tool for businesses. In fact, it has been reported that 91% of consumers want to see more online video content from brands (Wyzowl, 2023). Businesses have the chance to grow online presence and reach more customers if they don’t shy away from creating video content.

Fortunately, both Instagram and TikTok are great platforms to start integrating video into your marketing strategy. Reels and TikToks can be engaging, creative, and powerful. They have opened up new possibilities for brands, big and small alike. 

In this article, we’re sharing some of the best ways you can use Instagram Reels and Tiktok for your business. 

Feature your product

The easiest way you can start using Reels and TikTok for your business is by featuring your products. Show your product to your audience, or share tips on how to use it. You can also share underrated highlights, features, or easy hacks. Featuring your products in a creative way is a good way to boost your brand and get much-needed traction.

Keep it short and entertaining

When it comes to video content for Instagram Reels or TikTok, it’s best if you keep it short and entertaining. In 2021, internal data from Tiktok reported that the optimal video length is only between 24-31 seconds. This means that your own content should not be too long to make it easier for the audience to watch. It should also be entertaining enough to catch and hold their attention.

Utilize user-generated content

TikTok and Reels are also perfect for showcasing some user-generated content. User-generated content, or UGC, refers to organic posts from your own customers and audience, featuring your business or your product.

Report your customers’ videos on your feed. You can even use the Stitch or Duet features for TikTok, or the Remix feature for an Instagram Reel. Now, this is not only a great way to show appreciation and connect with your customers. It’s also a foolproof way of creating easy video content for your social media. 

Keep up with the trends

Trends are a big part of the TikTok and Reels communities. Keeping up with them should be part of your social media marketing strategy. 

Take some time to scroll through your feeds. Identify which content, theme, challenge, or even audio is trending among the general public or your specific audience. You can also check in on other brands or competitors, and see what trends they are hopping on. If you can do it for your business with your own twist, then it will help boost brand awareness and exposure.

Show some behind-the-scenes footage

The audience loves getting behind-the-scenes clips from businesses. Content like this strengthens the bond with loyal customers. It helps build trust among potential customers as well.

Show some behind-the-scenes footage with your team, or give your audience a glimpse of how certain products are made. You can even feature one team member and have them film video clips of what they do throughout the day.  

Instagram Reels and TikTok can improve your business’s overall digital presence, especially if your audience is on these social media platforms. Willing to try Reels and TikToks to reach your customers? Let professionals help you with your video content or social media marketing! Contact Twin Rams now.