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Advertising has come a long way since its inception. Nowadays, ads come in various forms, and the act of advertising has become a lot more creative and inventive. So how did advertising start? What were they using before the online…

Have you noticed that pet social media content is beloved by many in digital spaces? According to a 2022 survey, 35% of global cat and dog owners had set up social media accounts for their pets. Running a pet social…

Have you ever wondered how the media and the general public see your brand? Have you ever encountered setbacks and negative conversations regarding your brand online? This is where public relations comes in. Different types of public relations can help…

Are you looking for a way to connect with your audience and bring them all together for one exciting event? Then take advantage of digital events. Digital events can help businesses or organizations grow. And as industries welcome a digital…

Are you an aspiring author looking forward to publishing your book one day? Then you should know that, apart from a good pitch and a good story, you also need good book formatting. Book formatting helps create a good impression…

Did you know that 60% of marketers commit 11-50% of their marketing budget to video content? This is a clear indication that brands and marketers are getting serious when it comes to investing in video content marketing. Video content has…

If your business is having trouble growing its customer base and rising above the competition, despite having quality products or services, the problem might lie elsewhere. Now is the time to ask yourself if something is lacking with your branding.…

PPC, or pay-per-click advertising, remains a fundamental part of digital marketing. PPC ads are a great way to reach audiences online and quickly showcase your products and services. However, PPC trends are always evolving, and new ones are always emerging.…

Are copywriters crucial for small businesses? It’s no surprise that small businesses usually have trouble getting traction and growing as a brand. Apart from quality products or services and a dedicated customer base, small businesses will need a solid marketing…

Did you know that there are about 750 billion images on the Internet? And that when it comes to social media, several billion are uploaded each day? According to Photutorial, 6.9 billion images are shared on WhatsApp per day, and…

The future of email marketing in 2024 is fascinating. With AI and automation cropping up left and right, businesses and organizations dealing with a post-pandemic world, and consumer preferences evolving every other day, this year is shaping up to be…

Most social media marketing professionals and entrepreneurs know that managing social media accounts can be taxing. It involves plotting content, creating content, scheduling posts on social media platforms, engaging with the audience, and so much more. However, social media calendars…

An eye-catching and functional website is a versatile tool for a lot of brands, businesses, and entrepreneurs. Especially for those who want to take advantage of digital marketing and build a digital presence, websites are a must. However, creating a…

Keyword research is a big part of search engine optimization (SEO). For businesses and brands who want to succeed in SEO and digital marketing this year, keyword research should be given enough focus and attention. Fortunately, there are numerous keyword…

In this rapidly evolving landscape of digital marketing, businesses are relying on skilled professionals to navigate online promotion and visibility. At the heart of this dynamic field? It’s the digital marketing manager. This person can be comparable to a key…

Content marketing is, without a doubt, one of the most valuable tools for a lot of marketers. And even though some are worried that AI, or artificial intelligence, will dominate the field, content marketing is still very significant for businesses.…

The new year always brings changes to the consumer goods industry and consumer behaviors. And with 2024 looming, consumer behavior has taken a turn yet again. This makes B2C marketing a little bit more complicated. However, if brands and marketers…

There’s not a dull day on social media, that’s for sure. For marketers, that means there is always something new on social media platforms. Whether it be a pop culture topic, a viral video trend, a change in audience behavior,…

Are you thinking about using short-form video content for your business? You’re on the right track! Effective short-form video marketing can catapult your business forward! With 30.98% of all internet users utilizing short-form videos, they are on the rise and…

Search engine optimization, or SEO, is evolving rapidly yet again. With how things are going right now, the future of SEO seems to be heading into an approach where users and AI-related practices are at the forefront. It is essential…

B2B marketing, since it can get a little more complicated, needs a good strategy. However, for your B2B marketing strategy to work, you also need to take into account the latest B2B marketing trends. These B2B marketing trends will help…

B2B marketing is a little different, and a little more challenging to get right. This is mostly due to the fact that B2B doesn’t just target end consumers. B2B marketing involves whole companies and businesses as your client base. This…

Are you ready to dive into influencer marketing and have the right influencers in mind? Now, you need to think about what kind of influencer marketing campaigns you can leverage for your business. There are various influencer marketing campaigns that…

Are you utilizing the power and potential of influencer marketing for your business? Influencers and influencer marketing have gained prevalence over the past few years. They have gained so much popularity that they have created an impact in the consumer…

Customer retention can be challenging for all kinds of businesses. It requires a consistent and dedicated effort to meet and exceed customer expectations over time. However, a brand that understands customer retention and is actively planning digital marketing efforts to…

Having a website for your business can bring a lot of advantages for entrepreneurs who want to grow and succeed in the field. However, before you can reap the benefits of having a website, you must first understand web design…

Optimizing your website and individual pages, otherwise known as on-page SEO, is crucial. This much is true. However, one should not neglect off-page SEO as well. Off-page SEO strategies also have a huge impact on your business’s digital marketing. If…

Search engine optimization, or SEO, can be less complicated and less daunting for marketing beginners, business professionals, and solo entrepreneurs if you know how to classify it. SEO efforts in digital marketing can be categorized into on-page and off-page SEO—both…

On-page SEO is a good stepping stone when it comes to your SEO (search engine optimization) efforts for your digital marketing. Believe it or not, your business’ website can greatly benefit from simple auditing and fixes on each page. But…

Are you utilizing enough visual content in your content marketing and overall digital marketing strategy? Visual content is a crucial key to dealing with the shorter attention spans of the audience and the increase in digital platforms and devices. Capturing…

Content marketing covers a lot of aspects and elements. In today’s digital landscape, where attention spans are shorter than ever, visual content marketing has emerged as a powerful tool. If your business is looking forward to capturing the hearts and…

Generation Z continues to puzzle marketers and businesses to this day. Since Gen Z consumer behavior is unlike any other generation, marketers and brands need to consider every move to connect with them. While digital marketing is the right step,…

Emails allow businesses and marketers to connect with their audience; this much is true. However, a more important thing to consider is this: Are you creating effective and engaging personalized email marketing campaigns to communicate messages to your prospects? Let’s…

Did you know that almost 5 billion videos are watched on YouTube every single day? YouTube videos can be a powerful tool for online or digital marketing for businesses, but the need to stand out among the rest is still…

Digital marketing has already proven itself quite beneficial and significant to the growth of any business. However, it’s not a surprise if small business owners or solo entrepreneurs feel overwhelmed by its magnitude. What you can do is utilize digital…

Did you know that around 84% of consumers agree that being valued as a person and not as a number is very important to winning a business? Your customers are a big factor in your e-commerce success. That much is…

Social media platforms can do wonders for e-commerce businesses. Nowadays, to connect with your audience or target market, you need to be able to reach them on their social channels. Here, you can build your brand, build interest, build community…

So, you’ve decided to take a chance and try AI tools for your content marketing. This can be a good choice for you and your brand, especially since generative AI has several uses in businesses. However, now you need to…

The field of digital marketing is always changing. If you’re a marketer, a business owner, or a content creator, you need to keep up with the trends and changes. Here are 10 fun and interesting facts to get you updated!…

Generative AI tools are suddenly everywhere. According to Statista, 37% of professionals working in marketing and advertising have used artificial intelligence, or AI, in their workplace. This number will likely continue to grow in the upcoming years. But what exactly…

Link building is just one part of SEO (search engine optimization). It’s all about the marketing efforts and practices you do to receive links from other websites to your website (also known as inbound links or backlinks). However, something as…

Do you think your business will benefit greatly from video marketing? Is YouTube one of the platforms your audience or target market prefers? If so, there is no doubt about it: you need to get in on YouTube marketing. YouTube,…

Did you know that Gen Z’s purchasing power is getting stronger? In 2021, Bloomberg reported that Generation Z has $360 billion of disposable income to spend. And yet, marketing to Gen Z the right way is still a little bit…

Are you paying attention to your customer retention as much as your customer acquisition? Attracting new customers might be important for a brand’s growth. However, customer retention strengthens your brand and forms lasting relationships that will support your business in…

Social media is one of the most effective ways to grow your business nowadays. In fact, 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. While hiring a…

Have you ever thought about repurposing your content? Pushing out various pieces of content on a regular basis is good for your content marketing. However, coming up with fresh, new content ideas and creating content at an ultra-fast pace might…

What’s the difference between a landing page and a homepage? Although these two are similar and are sometimes used interchangeably when developing a website, they’re not entirely the same. A landing page and homepage have their own uses, and when…

Marketing takes a lot of effort, this much is true. It takes constant work. However, if your target audience mostly belongs to Generation Z, traditional marketing practices might not easily apply. Marketing to Gen Z is different. This generation is…

Graphic design is not an easy task to do on your own. However, in a world where 91% of consumers prefer visual content, entrepreneurs or small business owners need to keep up. If you don’t have the resources and budget…

Do you know what makes a good landing page? Landing pages are not your typical website pages. It might get a little confusing, yes. However, if you’re a small-to-medium-sized business looking for ways to get more people to convert, a…

Diving into social media for your brand or your business is a huge step. It all seems so easy to get started, and it is. However, social media marketing can get tricky. One factor that affects decisions is the idea…

If you’re looking for a convenient way to market your business while also increasing conversions and improving brand awareness, you need content marketing. It can help you achieve all those goals and more. It’s even more important when a business…

Brands have used many ways to market their products and services. Some offer special deals, others use posters and cold calling. In the modern age, advertisers use email marketing, social media engagement, and SEO practices. All with the common goal…

Do you know that emails can be used for advertising your business? This is called email marketing. But what is email marketing, exactly? One can use email marketing to promote products, inform the audience, connect, educate, and more. Now, email…

Let’s face it. Cryptocurrency has become a popular industry in the past few years. Many people have entered this space as either investors, traders, content creators, or all of these. If you’re a content creator or a thought leader who…

Developing great content is a big part of your overall marketing. It’s even more imperative that you have a content strategy if you have a website for your business. This means you need to double down on those digital marketing…

Content can help your business grow, and video can help you take it further. Video content is an effective marketing tool for businesses. In fact, it has been reported that 91% of consumers want to see more online video content…

Should you use AI in digital marketing? 2023 is a big year for the Artificial Intelligence (AI) industry. With ChatGPT making waves across various industries, it’s no surprise that people are now considering utilizing artificial intelligence. This AI-powered language model, which…

Pay-per-click (PPC) marketing is a search engine optimization that brings quick results. This is essential to generate new leads, boost brand visibility, and drive more traffic to your website. PPC helps businesses in terms of digital marketing campaigns. In this…

You may not want to believe it, but every business needs to hire or outsource creative services from digital marketing agencies  like Twin Rams. Whether an entrepreneur is planning to venture into digital marketing or not, creative services are necessary for…

Videos content is probably one of the most effective marketing tools in the digital marketing industry. Every day, hundreds to thousands of people watch videos on YouTube, Tiktok, Facebook, and Instagram reels. In December 2021, Wyzowl did a survey that…

Building personal branding for your business can make a big difference. It can help separate you from your competitors. However, without a proper marketing strategy, your personal branding can be done incorrectly, damaging your reputation among your target customers. It…

If you own a small to medium-scale business, you probably have a website for it. And that’s amazing! But it would be more amazing if it has a responsive web design. While having a website showcasing your business profile, products,…

Promoting your business is as important as the processes inside your company. This can make a big difference in reaching your target audience. As more and more competitors join the market, businesses are beginning to struggle to engage their target…

You can properly market your startup on LinkedIn by creating an established business page, identifying your goal, talking directly to your audience, implementing SEO practices, and more. Social media has played a big role in digital marketing. Promoting your startup…

Creating engaging copy is a great way to build your brand and reach your target market. This is one of the ways you present your business and speak to your audience. Copywriting normally takes time to perfect. But once you…

Startups can boost their online presence by implementing the right digital marketing practices. It will help them reach their target audience and get their message across. This can be done through SEO practices and effective social media campaigns. Digital marketing…

Planning to expand your cooking career outside the kitchen? One way to do it is to start your Youtube cooking channel. This is a great platform for you to share expertise and even promote other food-related businesses you might be…

Let’s say your extensive experience in the crypto space can help you come up with good industry-related blogs; but how can you grow your crypto blog page? It’s great if you know what your audience wants to read, establish a…

In this day and age, social media presence is essential for almost all types of business. This includes your coaching business. With more than four billion social media users this year, there’s no debate that running campaigns on several platforms…

There are several ways to increase traffic to your blogs. You can utilize high-ranking keywords, use visuals, optimize your page’s performance, and more. These practices will help you reach out to your target audience, boost engagement rates, and create sales…

Coming up with content ideas for social media could be challenging at times. Entrepreneurs have to create content that their target audience can relate to.  One technique to do is to divide content ideas into buckets. What is a Content…

There are several ways to increase traffic to your blogs. You can utilize high-ranking keywords, use visuals, optimize your page’s performance, and more. These practices will help you reach out to your target audience, boost engagement rates, and create sales…

Unfortunately, avoiding mistakes might be easier said than done. Committing them to social media apps like Instagram could be a big blow to your brand. The platform is one of the biggest social media channels with over 1 billion users…

Not all entrepreneurs have graphic design skills essential for business. But you can find the right graphic designer to get the job done. When hiring a graphic designer, some of the most vital aspects to look for are skills, portfolio,…

The emergence of social media platforms like Facebook, Instagram, Twitter, YouTube, and TikTok has opened a lot of opportunities for aspiring entrepreneurs to pursue their dream businesses. Today, we see lots of online entrepreneurs showcasing their products and services online…

Tech startups rely on marketing for their success. These companies should make use of the tools available and different marketing strategies. Startup businesses in the tech industry should be willing to invest in essentials such as a website, their own…

Anyone can handle their personal social media account, but not everyone can effectively manage social media pages. Hence, people hire digital marketing virtual assistants to make sure that the right content is published at the right time, and aimed at…

Some of the usual tasks a virtual assistant (VA) can perform are email management, calendar management, social media management, research, data analysis, and a lot more. Aside from managing the tasks mentioned, an ideal virtual assistant should also have great…

Lead generation in digital marketing is discovering, enticing, and converting internet users into prospects for a firm. The strategy employs online channels, methods, and techniques such as email campaigns, paid social media marketing, and even the provision of downloaded information…

Digital marketing has grown in importance because of the level of engagement it creates. You can communicate effectively with potential and existing consumers to answer their inquiries and address their problems. A bigger audience means you can do more than…

The term “SEO” (the acronym for Search Engine Optimization) refers to a collection of procedures to enhance the visibility of a website’s content in organic search results. Having a solid SEO plan is essential for increasing the quality and quantity…

Social media is one of the most vital aspects of online marketing. Managing social media platforms, with a busy schedule, could be a challenging task. Therefore, it could be safe to say that social media management is not a job…

Digital marketing, in its basic form, relates to advertising carried out through digital channels, including search engines, social media, websites, email, and mobile applications. Through online media outlets like these, businesses promote their products, services, and brand names through digital…