Diving into social media for your brand or your business is a huge step. It all seems so easy to get started, and it is. However, social media marketing can get tricky. One factor that affects decisions is the idea of outsourcing the job. Many entrepreneurs are trying to decide whether they should manage their business’ social media accounts themselves or whether it is best to hire someone to handle them.
Social media presents many opportunities for businesses. But first, you have to take well-calculated steps. If you have a busy schedule or you want to focus on other parts of your business, it may be better to delegate your social media management to a professional. A social media manager understands the ins and outs of social media marketing and can tailor your needs to the right strategy.
Here are the benefits of a social media manager and the reasons you need one for your business:
1. They can help your brand stay relevant
An experienced social media manager stays updated on the latest trends, updates, and opportunities. Your business can capitalize on their knowledge. Whether it be new updates within a platform, new trends in your industry, or the best practices in social media management. Your brand can stay relevant and keep up with the competition.
2. Hiring a social media manager saves you time
Let’s face it, social media management can be time-consuming. You have to come up with a strategy, create content, generate images, schedule posts, keep up with the trends, do audits, and more. Take these tasks off of your plate and delegate them to a professional social media manager. Aside from saving time, you will be guaranteed that the right person is handling your social media accounts for you and your brand. You will also have the chance to focus on other priorities, such as sales or product development.
3. They can engage with your audience firsthand and in real-time
Interacting with your audience on social media is essential. Not only does it affect overall engagement, but it also boosts brand visibility and awareness. Your social media manager can directly engage with customers and prospects. They can reply to comments and messages, or respond to inquiries and concerns immediately.
According to the 2022 Sprout Social Index, 13% of US consumers expect brands to respond within the first hour of reaching out on social media, while 76% expect a response in the first 24 hours. You can see why a prompt response from your brand is necessary.
4. Social media managers can create engaging content
Content is a big part of social media marketing. A social media manager can create engaging content for your platforms. This will help boost your exposure, attract an audience, and strengthen your brand identity. Of course, great social content can also help increase lead generation, boost sales, and much more.
They can also create content that is informative or relevant to current happenings and trends. They can even handle content bucket ideas for your social media, and integrate other factors to come up with the right social media content strategy for you.
5. They can generate fresh and catchy ideas
Before creating your social media accounts, it’s highly likely that you have already envisioned how to utilize them. The strategies, the social media assets, how you would engage, etc. Hiring a social media manager can bring new perspectives to the table that complement your own. You and your social media manager can collaborate on creating the right strategy for your brand.
Social media managers can do a lot for your business. Investing in one might just be worth it. Work with them, trust them, and let them do what they do best so they can help you grow your business.
Looking for the right person to handle your social media marketing? Talk to the experts at Twin Rams today!