Brands have used many ways to market their products and services. Some offer special deals, others use posters and cold calling. In the modern age, advertisers use email marketing, social media engagement, and SEO practices. All with the common goal of driving sales conversions. These online engagements have become essential factors in driving profit. And this is why many businesses are boosting it for more sales.
Here are the top 10 ways you can boost your own online engagement.
1. Send Newsletters
A newsletter is easy, inexpensive, and valuable. Newsletters help you collect the email addresses of potential and loyal customers and connect with them. Tell them more about your brand, start conversations, provide additional details, follow up on orders and inquiries, and more.
2. Stay Active on Social Media
These days, almost everyone is on social media, even brands. You can also try to find your audience here. Run social media campaigns using platforms that fit your niche. Post regularly to increase brand visibility. Make sure to have good content buckets for social media to drive engagement.
3. Personalize Your Communication
Sending personalized emails and website content can easily catch your prospect’s interest. This helps establish a connection between the brand and the target market. Advertisers can use automated systems to send out personalized emails and messages to their potential clients.
4. Utilize Video Marketing
Video content is a powerful tool that will help increase your online engagement and brand awareness. This is because social video generates 1200% more shares than text and image content combined. And viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
5. Run Contests and Giveaways
Contests and giveaways are common practices in online advertising among brands. Not only will these boost your engagement, but they can also boost your following and brand visibility. You can tell your audience to follow your social media platforms or subscribe to your newsletter to be entered. Or you can also use official giveaway platforms and tools to run your giveaways.
6. Repurpose Your Content
Repurposing your content and distributing it on other platforms is another surefire way to foster online engagement. Turn your blogs or case studies into bite-sized content like small infographics, GIFs, or short videos. Share these on your social media or in your emails and redirect them back to your website.
7. Join Communities or Start Your Own
Online communities are a good way to boost your online presence. You can start joining other communities to stay updated within your industry and interact with your peers and audience. Or you can start your own community to reach potential customers and strengthen your brand and customer loyalty.
8. Take Advantage of User-generated Content
User-generated content, or UGC, is organic content that comes from your audience. These may come in the form of positive reviews, simple shoutouts, product or business highlights, or more. Repost these contents on your platforms, feature them on your website, or include them in your email campaigns.
9. Hold Online Events
Online events like webinars or live selling can help drum up an online buzz for your business. They will also help you boost interaction among the audience. Holding these events is a good way to attract prospects, convert people to customers, and strengthen your online presence.
10. Encourage Feedback
Ask your audience to take part. Send them survey forms, encourage them to share suggestions, write a simple review on your Facebook page, or post about your brand online for a chance to be featured. This will increase your consumer engagement and, at the same time, will help you understand how customers see your brand.
No matter what angle you look at it from, online engagement is a crucial part of your brand’s online advertising. Need some help? Talk to the experts at Twin Rams now!