Have you ever thought about repurposing your content?

Pushing out various pieces of content on a regular basis is good for your content marketing. However, coming up with fresh, new content ideas and creating content at an ultra-fast pace might not be all that sustainable. For one, you might run out of ideas quickly, or you might burn out. As a marketing professional or a business owner, that can be tough. A good alternative is to repurpose your content.

Repurposing content is the process of reusing or revamping a piece of content and presenting it in a new way. Instead of creating brand new content, repurposing existing ones can also do you a lot of good.

Why should you repurpose your content?

Repurposing your content can be part of your overall content strategy. After all, it’s not only done to avoid writer’s block or burnout. Marketing professionals and businesses repurpose their content because it comes with a number of benefits.

  • It can help you reach a new audience
  • It’s also a good practice for SEO
  • It builds your authority

Repurposing content means you can reach a new audience. When you transform your content into a different medium, you are giving your audience a new way to consume it. You’re also attracting new people to discover your content and your business.

It’s also a good practice for SEO or search engine optimization. You have the chance to update content and add new information to it to keep it accurate and relevant. You can target new or additional keywords, or get quality links back to your site.

It builds your authority as well. The more you impart your knowledge on different platforms as a professional, the more you can build a reputation. More people will know you and your expertise. More people will recognize your business.

Lastly, content repurposing allows you to maximize your marketing efforts and opportunities. This ensures that the people who missed it in the first angle will be able to see it. It also ensures that your efforts will not go to waste, and instead, it will help build up your content strategy.

How to repurpose content examples: Blogs

High-quality blog posts can be repurposed into several other content formats. Since blogs are usually text-heavy, you can convert them into bite-sized pieces of content or other mediums that will attract the audience.

Create a video

Blog posts can be turned into simple videos. Videos can be an entertaining alternative for your audience. They are also the most ‘shareable’ type of online content, as it has been reported that 51% of people are more likely to share videos with their friends than any other content type.

Create an infographic

You can also turn blogs into infographics. Blogs containing a lot of statistics will be especially easy to turn into infographics. People will be able to read important information and statistics better. They can also share infographics with other digital spaces faster.

Create an ebook

Long-form blog content can also be turned into ebooks. Ebooks are a great way to repurpose your content and format it with more visuals and style. They’re also a great way to offer exclusive content to your audience or your email list. Another way to attract people and get more leads

Create a podcast episode

Turning blogs into podcasts gives your audience some variety. If you’re only a beginner in creating podcast content, a blog post is a good place to start. Use the various online podcast tools available to you, and you can transform your blog into a podcast episode.

Share in the newsletter

Blogs can also be shared in your weekly newsletters. You can create a section in your newsletter where you give a blog preview. You can also link that back to your website to boost visibility and reach. Share the most recent blogs in your newsletter, or pick a highly relevant one depending on the trend or current topic in the industry.

How to repurpose content examples for Social Media

Social media is a great way to quickly get in touch with your audience and reach new people. You can use your social media platforms to repurpose content and get people to know more about your business.

Share user-generated content

UGC, or user-generated content, from your fans or followers, is a creative way to repurpose content and engage with your audience. You’re letting them know that you see them and appreciate their efforts to connect with your brand.

Post video snippets

Video snippets of existing videos, interviews, or more also work on social media. With the rise of short-form videos as a form of marketing and entertainment, you can use Instagram Reels and TikTok for your business.

Post-thought leadership quotes

You can post thought leadership quotes on social media. Whether it be from a blog, an interview, a webinar, or your podcast, you can easily share these quotes with your audience. These help you establish your reputation.

Post new infographics or visuals

You can also make use of various social media features to create engaging infographic posts. For example, Instagram has carousel posts, and LinkedIn allows you to post certain documents as slides. Use these to your advantage as you repurpose your content.

How to repurpose content examples: Podcasts

Podcasts are full of information that can be turned into other readable or watchable formats for the audience to consume. Although they’re already engaging, you can still repurpose them into other content for others.

Post clips or snippets of the podcast

Posting podcast snippets or clips of the live video podcast can be an entertaining way to repurpose content. These will invite people to check out your podcast and learn more about you and your business.

Post transcripts of every podcast episode

Sharing full transcripts of your podcast is another good example of repurposing content. Some of your audience might prefer reading to digest the information. These podcast transcripts will be a good way to satisfy them. Additionally, these podcast transcripts will also help boost your SEO.

How to repurpose content examples: Webinars or Videos

Webinars and other marketing videos are also incredible content that can be shared with the audience in smaller pieces. Use these to redirect your audience to your website, a gated paywall, sign-up forms, and more.

Create a PowerPoint Presentation or SlideShare

Webinars can be turned into PowerPoint presentations or SlideShare as well. This is an easier way for the audience to consume your content, especially those who haven’t had the chance to attend the event live.

Create an email series

Creating an email series featuring your webinar or video content is also a smart move. An email series that highlights your latest webinar or video campaign can be an engaging and educational use of content repurposing. This is a chance for you to connect more with your audience, or even a good opportunity to nurture leads.

Repurposing your content can be rewarding. Keep these creative repurposing methods in mind the next time you need ideas to keep your content going.

Need more help with content marketing and content writing? Let professionals from Twin Rams help! Contact us today.