Are you paying attention to your customer retention as much as your customer acquisition? Attracting new customers might be important for a brand’s growth. However, customer retention strengthens your brand and forms lasting relationships that will support your business in the long run. Existing customers already know about you. Not leveraging their interest and customer […]

Social media is one of the most effective ways to grow your business nowadays. In fact, 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. While hiring a social media manager can help you manage your brand’s social presence and maximize social media […]

Have you ever thought about repurposing your content? Pushing out various pieces of content on a regular basis is good for your content marketing. However, coming up with fresh, new content ideas and creating content at an ultra-fast pace might not be all that sustainable. For one, you might run out of ideas quickly, or […]

What’s the difference between a landing page and a homepage? Although these two are similar and are sometimes used interchangeably when developing a website, they’re not entirely the same. A landing page and homepage have their own uses, and when done right, they are both effective in their own ways. Let’s take a look at […]

Marketing takes a lot of effort, this much is true. It takes constant work. However, if your target audience mostly belongs to Generation Z, traditional marketing practices might not easily apply. Marketing to Gen Z is different. This generation is composed of unique individuals who are more than aware of their influence and when brands […]

Graphic design is not an easy task to do on your own. However, in a world where 91% of consumers prefer visual content, entrepreneurs or small business owners need to keep up. If you don’t have the resources and budget to find a full-fledged graphic designer at the moment, you can start doing it on […]

Do you know what makes a good landing page? Landing pages are not your typical website pages. It might get a little confusing, yes. However, if you’re a small-to-medium-sized business looking for ways to get more people to convert, a landing page is your answer. Landing pages (also known as static pages, destination pages, or […]

Diving into social media for your brand or your business is a huge step. It all seems so easy to get started, and it is. However, social media marketing can get tricky. One factor that affects decisions is the idea of outsourcing the job. Many entrepreneurs are trying to decide whether they should manage their […]

If you’re looking for a convenient way to market your business while also increasing conversions and improving brand awareness, you need content marketing. It can help you achieve all those goals and more. It’s even more important when a business has a website.  Let’s dive into content marketing–—its definition, the types, and the reasons why […]

Brands have used many ways to market their products and services. Some offer special deals, others use posters and cold calling. In the modern age, advertisers use email marketing, social media engagement, and SEO practices. All with the common goal of driving sales conversions. These online engagements have become essential factors in driving profit. And […]

Do you know that emails can be used for advertising your business? This is called email marketing. But what is email marketing, exactly? One can use email marketing to promote products, inform the audience, connect, educate, and more. Now, email marketing is only one part of digital marketing and online advertising; however, it can yield […]

Let’s face it. Cryptocurrency has become a popular industry in the past few years. Many people have entered this space as either investors, traders, content creators, or all of these. If you’re a content creator or a thought leader who publishes a crypto website, it’s important to keep the readers engaged while providing valuable insights. […]

Developing great content is a big part of your overall marketing. It’s even more imperative that you have a content strategy if you have a website for your business. This means you need to double down on those digital marketing efforts. Fortunately, content is a powerful tool. It can boost your brand in search engine […]

Content can help your business grow, and video can help you take it further. Video content is an effective marketing tool for businesses. In fact, it has been reported that 91% of consumers want to see more online video content from brands (Wyzowl, 2023). Businesses have the chance to grow online presence and reach more […]

Should you use AI in digital marketing? 2023 is a big year for the Artificial Intelligence (AI) industry. With ChatGPT making waves across various industries, it’s no surprise that people are now considering utilizing artificial intelligence. This AI-powered language model, which generates human-like text with minimal input, is now popular among writers, content creators, full-service digital […]